Zuru launches second series of Shnooks
The popular hairplay plush toys are back with six new characters and sweet-scented accessories
Zuru has launched the second series of Shnooks, the plush collectable with expanding hair that can grow in size by up to eight times.
The six new characters in bright, bold colours include sweet-scented accessories in each pack for plush and hairplay fun.
Shnooks were the first toys to combine plush and hairplay and have been a consistent top selling toy for girls since their launch. The first series was also named as a gold medal winner in the Toy Shop UK Independent Toy Awards in 2017. Purchased in a unique vacuum bubble, each pack contains one of six collectible characters, Berri, Lolli, Bubbles, Mello, Lulu and Beanie, along with a candy-scented comb, best friend hairband and styled hair ties. Once opened, their hair grows allowing kids to shake and style.
The launch of the second series is supported by a robust social media and PR campaign, which has already seen the new range receive over 20,000 followers on Pop Jam in the last six months. It will also be supported with a new TVC launching on 23 March for three weeks, and will run across key channels including CITV, Disney Channel, ITV Breakfast, Nick Junior, Pop and Cartoon Network. Consumers can visit Shnooks.com where they can design and download their own customised Shnooks character, as well as watch videos and download posters.
Distributed in the UK by Geemac, retailers can contact the company on 01604 401 719 or firstname.lastname@example.org for more information.