Halilit to continue distribution of Battat
Company clarifies its distribution of the Lori and Terra brands following launch of new Battat distribution partner Jonathan Toys
Halilit will continue to distribute some of Battat's top brands and has reassured retail partners that it will continue to supply parts of its portfolio, sharing distribution with newly launched company Jonathan Toys.
Announced earlier this week, former John Crane MD Jonathan Thorpe has launched Jonathan Toys to supply a core tranche of Battat's brands, such as as the popular Our Generation dolls. But Halilit will still be the home of Battat's Lori and Terra brands in the UK.
"We are aware that there have been some distribution changes to some of the Battat portfolio," said Amy Wildman, Sales Manager, Halilit. "With the Battat brand being such a staple for many of our customers we wanted to take this opportunity to reaffirm our dedication to continuous supply of this popular range. As the exclusive distributor of Battat in the UK we were thrilled with the reaction that the new colour refresh received at Toy Fair this year, and are looking forward to showcasing these updated products along with some exciting new lines at the upcoming AIS and Toymaster shows."
Should any retailers wish to seek further clarification, they can get in touch with the Halilit office on 01254 872454.