Spin Master launches CollEGGtibles school initative
EGG-ducational programme sees collectable range head to classrooms to aid group play and social interactions
Spin Master’s Hatchimals CollEGGtibles continues to lead innovation in the massively growing collectibles market with 360-degree initiatives to get the line into the hands of little Hatchifans.
As part of an extensive EGG-ducational programme, over 170 primary schools across the country have received approximately 20,000 Hatchimals CollEGGtibles to be integrated into the classroom.
Perfectly placed to encourage and support group play amongst Key Stage 1 children aged for to seven years, Hatchimals CollEGGtibles also provides teachers and support staff with the opportunity to explore and reinforce the importance of uniqueness, personalities, friendship, and creativity.
The Hatchimals CollEGGtibles free schools pack includes teacher notes aligning to the curriculum and designed activity sheets bringing it to life for the pupils through fun and engaging activities. Outreach included a dedicated newsletter to 24,000 Head Teachers and/or Key Stage 1 Leads and saw unprecedented demand, with the free packs being scooped up by teachers and support staff in under three hours.
Charlotte Yates, Senior Brand Manager Spin Master UK, said: “We are delighted by the response to our schools’ programme and that our Hatchimals CollEGGtibles pack is a valued asset for teachers in the classroom. This programme not only lets pupils experience the excitement around ‘who they will hatch?’ but also helps encourage important discussions around uniqueness and differences linked directly to the curriculum. We look forward to supporting UK schools and KS1 teachers in the future.”
The latest Season 2 collection of Hatchimals CollEGGtibles continues to offer exciting new extensions at low price points to collect. The Egg colour has changed from purple to pink for this Season, and there are 100+ new friends from jungle, garden and more to meet and collect including a Golden Hatchimal - with only a limited number to discover. With positive momentum already behind the Season 2 range, the brand is excited to head into the launch of Season 3 in May.