Interplay acquired by PlayMonster

by TnP Staff
Published: 29 May 2018, 15:15
Quick Link: www.toysnplaythings.co.uk/qap6s

American toy company makes first international acquisition

America toy firm PlayMonster LLC has acquired privately held, UK-based toy company Interplay UK Ltd.

The purchase, for an undisclosed amount, was announced from DisToy, which is currently taking place in London.

Ross Ainsworth and Bob Wann give the deal the thumbs up


The companies have enjoyed a successful, strong partnership since 2016, when PlayMonster acquired a North American license for Interplay’s internationally top-selling My Fairy Garden brand. Now PlayMonster, based in Wisconsin, has acquired Interplay’s operations and full brand portfolio. This opportunity builds on the natural fit between the two companies and creates real synergy through complementary brands and scale of resources.

Bob Wann, "Chief PlayMonster" of PlayMonster LLC and Chairman of the US Toy Association, said: “This is PlayMonster’s first international acquisition and its largest acquisition to-date. This important step will strengthen the excellent team we have, as well as expedite the growth of PlayMonster and Interplay brands around the world. With Interplay becoming the first subsidiary, with an office and employees who will continue the business as usual from their headquarters in Marlow, it gives both companies an outstanding opportunity to grow their business globally.”

Ross Ainsworth, Founder at Interplay, added: “Our team at Interplay shares with PlayMonster a common philosophy of the importance of play, as well as a passion for creating high-quality, enduring products at affordable prices. We have incredible respect for what the PlayMonster team has been building, and we are looking forward to expanding our brands into North America and beyond.”