Get ready for GraviTrax
Ravensburger are defying gravity with July launch
Ravensburger is planning a gravity defying July launch with GraviTrax. The new interactive track system allows fans to build the track, release the gravity spheres and watch the forces of nature work to create an action-filled adventure!
Ravensburger say seven products are available to ship now, including a Starter Set, Trax Extension Pack, Building Extension Pack, Action Catapult Add-on, Action Hammer Add-on, Action Loop Add-on and an Action Magnetic Cannon Add-on. The range is sure to be popular with all children aged 8 and up. The Starter Set includes over 100 components with the aim to build the tracks high and release the gravity spheres.
The launch is supported by a fully integrated marketing plan, including a highly targeted TV advertising campaign, digital support and PR events.
Contact your Ravensburger representative today for more information.