Hama unveils autumn TV campaign

by TnP Staff
Published: 12 June 2018, 07:30
Quick Link: www.toysnplaythings.co.uk/qap7z

DKL supporting the hit creative brand in run-up to Christmas

DKL Marketing has unveiled its second TV campaign of 2018 for hit creative brand Hama Beads, coming to screens this autumn.

Running throughout October and November, the advert will feature nationwide on popular channels including Channel 5, Nickelodeon, Nickelodeon Junior, Disney Junior and Boomerang.

Following on from the fantastic results Hama saw from its Easter TV campaign, the October-November TV activity will have more than 200 TVRs, double the amount of the Hama Easter Campaign.

The advert will also be supported by a huge PR Campaign which will include Hama’s largest ever influencer push and support from the kids press. The objective will be to kick start the Christmas Gift Buying period while also reinforcing Hama as the number one bead brand.

David Allan, Sales and Marketing Director, comments: “After the great success of Hama’s TV debut at Easter, we are delighted to be running another TV campaign throughout October and November. We ask customers to get in contact with us, as there are many opportunities for in-store support such as free demonstration days, competitions and social media support.”