L.O.L Surprise heads to Camp Bestival
Sponsorship deal will see the collectable hit takeover the summer festival
MGA Entertainment’s L.O.L. Surprise! is heading to the UK’s favourite children’s festival this summer in a sponsorship deal with Camp Bestival.
The exciting partnership will feature the very best of the collectable phenomenon within a dedicated area throughout four action packed days between 26 and 29 July. Family festival-goers can expect exciting influencer meet and greets, character dress-up, talks, tutorials and exclusive product reveals.
As part of the sponsorship, L.O.L. Surprise will be given multiple opportunities to connect with the festival’s audience, while bringing an exclusive range of entertainment to the magical setting that is Camp Bestival.
Emma Walker, Senior Brand Manager at MGA Entertainment, said: “We knew we needed something big this year for L.O.L. Surprise, following such a successful launch last February. We wanted to be able to reach our fans on a mass scale and show the popularity of the hit collectible. Teaming up with Camp Bestival is extremely exciting for the brand, we’re going to combine all the reasons L.O.L. Surprise is so popular and place it within a huge children’s festival, giving us great opportunity to engage with our audience like never before. We’ll be kicking off our Summer of L.O.L campaign at Camp Bestival with tonnes of exciting activity to follow.”
The L.O.L. Surprise activation will occupy a 10m x 10m area, situated within the festival’s Kids Arena.The sponsorship will be supported with top-tier influencer partnerships, full digital support and retailer activity.