Big success for the Big Challenge

by TnP Staff
Published: 12 June 2018, 07:30
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Toy Trust event hailed a phenomenal occasion as 200 industry professionals raise funds for a great cause

Last Saturday’s Big Challenge event saw 200 industry professionals walk, run, swim and cycle for the Toy Trust in a bid to raise £200,000 towards this year’s Giving the Gift of Play theme.

As a result of Saturday’s fundraising, the Toy Trust will be able to provide a week-long activity camp for 65 profoundly disabled and poorly children and their siblings in partnership with inspiring charity Over The Wall.

Over The Wall camps allow children to play and have fun in a range of recreational and educational activities, completely free of charge. Campers are encouraged to reach beyond the perceived limitations of their illness or disability and rediscover a whole world of possibilities, helping to build their confidence, self-esteem, coping strategies and peer relationships. The Toy Trust Health Challenge Camp will take place from August 27 to September 1 2018.

The event also saw the grand draw for the Toy Trust Big Raffle which offered a number of generously donated money-can’t-buy prizes from the industry. Prizes included a trip to Disneyland Paris, Legoland Billund and return flights to New York to name but a few. The Raffle is hoped to have raised nearly £20,000 for the Toy Trust through ticket sales. Thanks are given to the following companies for their generous prize donations: Hasbro UK, Disney UK & Ireland, LEGO, Spin Master, Nickelodeon UK, Evolution PR, Character Options, Flair Leisure Products, MGA Entertainment, MV Sports and Golden Bear Products. As well as the efforts of the athletes, the fundraising total was achieved with the support of event sponsor Generation Media.

“The Toy Trust Big Challenge continues to be a fantastic annual event that unites people from all corners of the toy industry to generate amazing amounts of money for the children’s charities that we support across the year,” said Toy Trust Chair Foye Pascoe. “It is fantastic to see toymakers, licensors and retailers all pulling together for such a brilliant cause. Thank you to everyone who supported the event; either participating, stewarding or donating to the overall result – your contribution highlights what a big-hearted, philanthropic industry we are!” 

Details of the 2019 event will be released shortly and organisers hope that even more companies will attend to help enable the Toy Trust to continue to support so many disadvantaged children who need and deserve support. To register interest in the work of the Toy Trust or Toy Trust events, email Matt Jones at