Asmodee UK strengthens PR and marketing team

by TnP Staff
Published: 9 July 2018, 09:55
Quick Link: www.toysnplaythings.co.uk/qaqcf

New hire and retention of Playtime PR will boost game specialist's marketing efforts

Asmodee UK has appointed a new PR and Marketing Assistant and retained Playtime PR to bolster the effectiveness of its consumer relations and communications.

Annie Taljaard has joined Asmodee UK as the company’s new PR and Marketing Assistant and is tasked with seeking out new opportunities to generate coverage for Asmodee’s vast range of games across the media landscape. She will also be the first point of contact internally for new media contacts looking to work with Asmodee and will work closely alongside the team at Playtime PR.

“We’ve enjoyed a great relationship with Playtime since the agency’s inception four years ago, getting involved with Board Game Club and a number of PR projects last year,” said Asmodee UK’s Marketing Manager, Ben Hogg, “The growth of Asmodee UK over the last couple of years has highlighted the need for additional help and expertise with our mainstream consumer PR and media relations. Having previously collaborated with Playtime on several successful projects, we were confident Playtime could provide the service we needed. We are looking forward to working with them.”

Playtime PR’s founder and MD, Lesley Singleton, added: “It’s no secret that we’re big tabletop gamers here at Playtime PR, so naturally we’re thrilled to be working with Asmodee UK even more in 2018. Being engaged on a retained basis means our team can really get under the skin of the ever-expanding portfolio, seeking out the very best opportunities for the incredible titles on their board game shelves.”