The Insights People wins big at Big Chip Awards

by TnP Staff
Published: 10 July 2018, 10:24
Quick Link: www.toysnplaythings.co.uk/qaqci

Best B2B Project gong for market intelligence specialist

Market intelligence specialist The Insights People, has picked up a prestigious award for digital innovation for its groundbreaking Kids Insights data portal.

The innovative service, which uses the in-house developed “AQuA” (All Questions Answered) technology to survey 400 kids, tweens and teens every week (more than 20,000 every year) and provide brands with real-time insight, won the Best B2B Project title at the Big Chip Awards, the longest running and biggest digital industry awards in the UK outside London.

The same technology is also used to survey 200 expecting and new parents every single week for Parents Insights, which was launched earlier this year.

Daniel Killoran, Group Account Director and Lewis Harrison-Wood, Director of Special Projects pick up the Big Chip Award on behalf of The Insights People team

The award caps a successful first 12 months in business for the Manchester-based Insights People, which recently moved into a new office in the city’s Northern Quarter and brought in two key hires, including former BBC journalist Rebecca Turner.

Insights People CEO and founder Nick Richardson said: “We were over the moon to pick up this award. It’s testament to the hard work put in by our highly talented team who continue to build on what has been an incredible first year for the business. We know how competitive the Big Chip Awards are and how tough it is to win one so we are incredibly proud and honoured to be selected by the judges.

“Our portal is going from strength to strength and major household names are lining up to take advantage of our insight. It’s the only service that provides brands with real-time data and we believe it can be a genuine game changer for businesses. We’ve got some big announcements coming up and we’re really excited about what the future holds. We’re also looking to recruit more talented and committed developers to join our expanding team.”

The Insights People was shortlisted along with Huddle Digital Ltd with Foleo at the awards, which were held at Manchester’s Hilton Hotel on July 4.

Since its launch in May 2017, the Insights People has attracted leading international clients including DC Thomson, Finsbury Foods, Guinness World Records, Penguin Random House and SuperAwesome. Earlier this year, Insights People were recognised as one of ‘10 of the best’ of Manchester’s most innovative businesses by Innovation100 Greater Manchester.

For more information on Kids Insights, visit www.kidsinsights.co.uk email hello@theinsightspeople.com or call 0330 159 6631.