Rosie launch for Party Popteenies
Pop princess Rosie McClelland hosts fun-packed launch of Spin Master's new collectable
Fans of British pop princess and star of The Ellen Show, singer Rosie McClelland, turned out for the launch of new collectable range Party Popteenies on Saturday 7 July at the popular Smyths Toys Superstore in Staples Corner, London.
Rosie hosted a launch party to unveil the 'poptastic’ new toys from Spin Master. She spent her time at the store time chatting to fans and young visitors to the store demonstrating the Pull, Twist and Pop! mechanic while the Party Popteenies anthem played, putting everyone in a great party mood! The event followed the release of Rosie’s sponsored video on her channel two weeks ago.
The launch is also being supported by TV and a heavyweight digital, which included a Music.ly campaign, as well as influencer activity that saw over five million impressions generated through a dedicated Twitter Party.
The brand’s catchy anthem, ‘Everyone’s Invited’ has been released as a Music video on the Party Popteenies YouTube channel and has already almost 5 million views!
Charlotte Yates, Marketing Manager Spin Master UK said: “Smyths along with Rosie did a fantastic job on Saturday engaging with visitors and showing excited girls these fantastic new Party Popteenies.” She continued: “We’ve also had a phenomenal response by many of the UK’s top influencers and the level of engagement through the twitter party has been really encouraging and we’re looking forward to more to come!”