Eolo appoints Norton PR for Fartist Club launch
Kids PR agency tapped to increase visibility of new gross-out collectable range
Eolo Toys has partnered with leading kids and family PR agency Norton PR to launch Fartist Club into the UK this summer.
Bringing together online webisodes, app content and interactive toys, Fartist Club is the newest gross-out collectable concept to hit stores across the UK this month. Introducing a new gassy gang of farting friends, each Fartist Club gang member has a different bio and unique fart sound activated when their fingers is pulled. With a strong back story and theme, meet Fartist Club founders Farty Flip, Windy Wendy, Munchy Max and Ripping Randy, all living in San Fartsisco and in a united fart-fest fight against anything clean!
“We are now at the stage where our ‘Fart-tastic’ line is hitting stores across the UK with equally massive support in Europe, US and Canada," said Alex Prieto, Director of Fun at Eolo Toys. “We have huge expectations for Fartist Club and have brought in the experts at Norton PR to ensure we are hitting the increasingly lucrative kidult market through digital partnerships and influencer content creation.”
With an online webisode series launching later this Summer at www.fartistclub.com there will also be a free downloadable App featuring DJ Fart where kids can scan Fartist Club codes on pack to unlock music tracks and sound effects. Packed with Fartist Club content and added extras, the App allows children to explore each character who have their own custom selection of music and sound effects.
Create personalised fart soundtracks by mixing a base track with a custom combination of farting sound effects via a ‘scratch’ and interactive fart mixing deck then record your beat and upload to the Fartist Club fart league table! Users can even play Hide & Fart with a 10 second sound delay enabling kids to prank their friends with customised fart sound effects.
Emma Arthur, PR Director at Norton PR, added: “The theme and back story to Fartist Club enables us to work with incredibly high quality content and graphics in order to generate awareness around the toy range supporting activation at retail. With kids currently absorbing and responding to digital platforms like never before, Fartist Club is in a unique position to appeal to that demographic across multiple comms platforms.”