DreamToys 2018 dated
The annual Christmas toy media event that achieved more than £7m in media coverage in 2017 returns this November
The Toy Retailers Association and the DreamToys selection committee have confirmed DreamToys 2018 will take place on Wednesday 14 November at St Mary’s Church in Marylebone, London.
DreamToys is a major media initiative run by the Toy Retailers Association and supported suppliers from across the industry and is recognised as the most authoritative predictive list for the top toys for Christmas.
Newly appointed TRA Director General, Natasha Crookes, said: “We are delighted to confirm the date and location for this year’s DreamToys event. DreamToys is a truly collaborative event that benefits retailers and manufacturers alike. DreamToys 2017 achieved a value of more than £7 million in media and social coverage at a vital time for the toy industry and we look forward to continuing to promote the toy industry to the Christmas gift market.”
Selection of the DreamToys list is carried out by an independent panel of retailers based on individual products that are in general distribution by the time DreamToys launches.
Any questions regarding DreamToys participation should be emailed to Natasha Crookes at firstname.lastname@example.org.