LEGO launches first bricks made from plants
Manufactured from sustainable sugarcane plastic, its the first commercial launch in an initiative to go fully green by 2030
LEGO has launched its first bricks made from plastic produced using sustainably sourced materials.
Produced using 98 per cent plant-based material, they are compatible with the first ever LEGO bricks made 60 years ago.
The plastic used to make the new building elements is polyethylene, a soft and flexible yet durable plastic manufactured from sustainably sourced sugarcane, a renewable material that grows at the same rate or faster than humans use it. LEGO says they are sustainably sourced using guidance from the WWF's Bioplastic Feedstock Alliance and adheres to a third party certified global standard.
The launch set features a number of apt botanical elements, including trees, leaves and bushes, and is the first step in a plan by the toymaker to use sustainable materials in all its core products by 2030.