BLE’s opening keynote announced
Viacom Nickelodeon Consumer Products President Pam Kaufman confirmed to speak
Viacom Nickelodeon Consumer Products President Pam Kaufman will deliver the opening keynote at BLE 2018.
Kaufman will share her insights into the changing retail landscape, why the newly formed, globally aligned VNCP positions the organisation for success, and where consumer products fits into Viacom’s larger strategy.
“Brand Licensing Europe is one of the industry’s premiere events, and I am honoured to be part of this year’s programme. 2018 was a pivotal year in retail and also a year of big changes at Viacom Nickelodeon Consumer Products, as we became one globally unified team earlier this year. At VNCP, we have been meeting the changing retail landscape head on, reinventing everything from the content and products we make, to how we market and to whom,” said Pam Kaufman.
BLE takes place from 9-11 October 2018 at Olympia London.