New website from The Entertainer

by TnP Staff
Published: 13 September 2018, 07:00
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Aims to streamline the consumer journey

The Entertainer has announced the launch of its new and improved website,, which aims to streamline the consumer journey for a better purchasing experience. 

Having announced earlier this year a 30 per cent sales increase on its online platform and with its web sales set to triple over the next five years, The Entertainer has made several changes to its hugely popular website to support its continued growth.

Talking about the launch, Steve Moran, Online Product and Conversion Manager at The Entertainer says: “We’re committed to reviewing the way our customers shop with us to continually improve their experience which is why we’re very excited to announce our new and improved website. We hope through the changes made that we make it easier than ever to find and buy toys.”

The updated website now closely reflects the branding found in store and allows shoppers to view products by the same categories such as action toys and figures, dolls and soft toys, and arts and creative play making the search for the latest toys and trends a simple one. What’s more, with almost 80 per cent of The Entertainer’s web traffic coming from mobile users, the website has been designed with a mobile-first approach to enhance browsing on tablets and phones. 

For more information about The Entertainer, please visit