Jazwares appointed as Global Master Toy for Angry Birds
Rovio made announcement ahead of Angry Birds Movie 2
Rovio has announced Jazwares as its global master toy partner. This new multi-year collaboration will deliver an innovative range of toys to fans around the world in support of Rovio’s many upcoming entertainment ventures, including the planned September 2019 theatrical release of The Angry Birds Movie 2, the hotly anticipated sequel to the 2016 blockbuster The Angry Birds Movie.
Simo Hämäläinen, Senior Vice President, Brand Licensing at Rovio Entertainment, said: “Rovio’s new multi-year entertainment and licensing roadmap is our most exciting to date, spearheaded by 2019’s The Angry Birds Movie 2. Our collaboration with Jazwares will leverage their extensive expertise with digital brands to deliver new and engagingly interactive experiences that bring the Angry Birds universe together for fans in totally cool ways.’’
Laura Zebersky, Chief Commercial Officer at Jazwares added: “Jazwares is excited to be Rovio’s long-term master toy partner with a focus on building an everyday character-branded product line. This new, action-packed toyline brings the Angry Birds charisma to life with splat balls, blinds, figures, playsets and plush by Russ™, for cool play value and character recognition that fans, gamers and collectors can enjoy.”
The September 2019 theatrical release of The Angry Birds Movie 2 will be swiftly followed by the landmark 10th anniversary of the original Angry Birds in December 2019.