Cowabunga! The Teenage Mutant Ninja Turtles are coming!
Celebrity Teenage Mutant Ninja Turtle fans visited London’s Ladbroke Grove on Sunday to visit the specially created Turtles lair and check out new skateboard trick ‘The Mikey’ in honour of Michelangelo for the launch of Rise of the Teenage Mutant Ninja Turtles on Nicktoons and Channel 5 from 22September at 10am and toy range launch on 5October. GP Flair’s toy line consists of 25 new turtle toys including new Deluxe Turtle Figures, Giant Shell Hog Cycles, Epic Sewer Playsets and an array of costumes.
Yesterday’s immersive experience, produced by Nickelodeon, saw the turtles play havoc in Bay Sixty6 by turning the underground skate park into the Turtles Lair, enjoy an exclusive screening of new episodes in Master Splinter’s TV room and eat lots of pizza!
14-year-old skateboarder and YouTube sensation, Schaeffer Mclean unveiled a striking New York backdrop, along with new flip move – The Mikey– to celebrate the skateboarding turtle, Michelangelo in the Bay Sixty6 Death Defying Skate Bowl. The Mikey has been endorsed by official body; Skateboard England. James Hope Gill CEO of the governing body said: “We’re thrilled to be partnering with Nickelodeon for the launch of “Rise of the Teenage Mutant Ninja Turtles.” We’ve been working with Schaeffer on The Mikey for some time now - the move is a take on and adopts certain characteristics from skateboarding hero, Michelangelo who has a wild, colourful and imaginative personality.”
Celebrities entered the event by a sewer door before navigating their way through the lair via a series of activities that paid homage to each turtle hero, such as: Raphael’s Ninja Arena, Leonardo’s Light Speed Challenge, Donatello’s Music Coding and Mikey’s Mega Half Shell. Guests were also treated to a selection of pizzas and juices whilst relaxing in Splinters TV roomto watch the first episode of “Rise of the Teenage Mutant Ninja Turtles.” Attendees also had the chance to learn ninja moves and learn how to skate board on specially themed zones within the complex.
Marianne James, Vice President, Viacom Nickelodeon Commercial Partnerships, Consumer Products & Experiences, UK & Ireland said: “Giving celebrities and influencer families the chance to power up like the Turtles as well the opportunity to play with the toys being distributed by our partner Flair in April’s Play and Display area is the perfect start for the UK launch of Rise of the Teenage Mutant Ninja Turtles. We have robust marketing plans being implemented across retailers and the media landscape in the run-up to toy range launch on 5thOctober, making them the must-have toys in the run-up to Christmas and beyond.”
The action-comedy series follows the band of brothers as they discover new powers and encounter a mystical world they never knew existed beneath the streets of New York City. In the months following, the series will premiere globally across Nickelodeon’s channels and branded blocks in 170+ countries and territories. The series will debut in the UK simultaneously on Nicktoons and Channel 5 from Saturday 22September at 10am. This will be the first UK simulcast across the Viacom owned Nicktoons and Channel 5.
Check out the trailer!