Hama Beads makes impact on TV
Second TV campaign of the year
Hama Beads are making an impact on TV with their second camapign of the year. Running throughout October and November, the advert features nationwide across five key channels including Channel 5, Nickelodeon, Nickelodeon Junior, Disney Junior and Boomerang.
More than 200 TVRs are planned, double the amount of the Hama Easter campaign.
Futher marketing and PR will take place across the entire Hama Bead range including influencer push and support from the kids press. The objective will be to kick start the Christmas gift buying period and reinforce Hama as the number one bead brand.
Hama Beads is enjoying strong sales and sell though, thanks to the high-profile TV support.