Smurfs move success in-store

Flair reports Smurftastic sales as the Box Office smash translates to in-store success

Flair is having to replenish its population of little blue men as the company’s range of Smurfs toys flies off the shelves in response to the success at the box office of the new 3D Movie.

Speaking of the success Claire Powley, Brand Manager, commented: “Our major retailers are all reporting exceptionally strong sales of our Smurfs toys. Fans young and old are eager to own a Smurf and as a result we are ordering in extra stocks to keep up with demand.

“We expect that with the popularity of Smurfs in the UK, and with the upcoming DVD release in December, the property has the opportunity to continue its success into 2012, given that it has been a favourite with fans for decades.”

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