Vivid launches Moshi warning

Vivid Group has issued a legal warning to independent retailers and internet sellers that break-up Moshlings blind bags

Vivid has said that selling contents separately to children, is an illegal practice that cannot be tolerated.

“As soon as the blind-bag packaging is removed from the Moshlings collectables by retailers there is no small parts warning for the product and as a result younger siblings could be endangered,” states Neil Bandtock, Vivid Group UK’s Managing Director.

"We have a legal duty to ensure our products are being retailed in a safe and acceptable manner and after consultation with our local Trading Standards Officer decided that we needed to issue this warning to prevent a potential tragedy. As long as retailers do not break-up blind bags there is no problem with small parts warnings being separated from product and we thank the 99.9% of our customers who are behaving responsibly."

Vivid’s UK Moshi Monsters toy line is set to generate in excess of £27 million in retail sales, with the Moshlings Treehouse expected to generate over 200,000 unit sales by Christmas.

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