Dracco team up with The In Thing
Dracco has bought a 50 per cent share in the well known UK pocket money specialist distributor – The In Thing.
Toy manufacturer Dracco specialises in pocket money products, working with toy distributors throughout Europe and globally.
Paul Jackson, managing director of The In Thing commented: "These are exciting times for the company and myself, and we are looking forward to this new strategic partnership. Dracco’s phenomenal strength in manufacturing innovative, competitively priced pocket money toys suits perfectly not only the current economic climate but also our current business model."
“Dracco’s acquisition will result in a far greater range of pocket money products as well as an increased TV/marketing spend plus investment to increase our senior sales team,” he added.
The current team will remain in its Lancashire location which is set to include a large increase in warehouse facilities to accommodate the predicted rise in pocket money ranges. Lyndsey Sample retains her position as sales director, although a new FOB/senior national accounts position is being created to specifically handle selected toy lines from Dracco.
Lyndsey commented: "This new partnership will increase our capability to introduce innovative pocket money products to the UK market, backed by substantial TV/marketing campaigns and will benefit all of our customers, from our smallest independents right through to our largest FOB accounts."
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