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HIT awards Mike the Knight licence to Character Options

HIT Entertainment, has awarded the master toy licence for its brand new property Mike the Knight which is set to premiere on CBeebies this autumn.

Under the long term agreement, Character Options obtains the rights to develop new products under the following categories: plastic (figurines and playsets) plush, novelty, role play and Games. The first line of products will be available in autumn/winter 2012. The deal covers the UK and Eire.

This deal is the latest in a line of agreements between the two companies, with Character also holding the UK rights for HIT brands Bob the Builder and Fireman Sam.

Jon Owen, Senior Vice President HIT Brands – Global, said:
 “Our involvement with Character has gone from strength to strength over the last 12 months and this latest deal marks an exciting new chapter in our relationship. Everyone at HIT is hugely excited about Mike the Knight, and with Character now on board we are confident that they will conjure up a spell-binding product range for this adventurous new series.”

Jon Diver, Joint Managing Director of The Character Group plc, added:
 “Mike the Knight is an excellent addition to the Character pre-school portfolio.  The characters and scripts lend themselves for us to produce fun innovative products that will establish Mike the Knight as a major long term property.”

Co-produced with Corus Entertainment’s Nelvana Studios, Mike the Knight is a new 52 x 12’ CGI series set to transport viewers back in time to an age filled with castles, quests, and dragons.   

Mike is a 10-year old boy with a big future ahead of him. The son of the King and Queen Glendragon he is determined to follow in his father’s footsteps to become a brave and noble knight.  With the triumphant motto “Be a knight, do it right” the brave young charge is joined in his adventures by  a host of mediaeval characters including his trusty steed Galahad, two eccentric dragons Squirt and Sparkie and his sister Evie a trainee wizard.   


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