Moshi Monsters plan magazine launch
Moshi Monsters developer, Mind Candy, has announced the launch of a Moshi Monsters magazine.
The project teams up Mind Candy with SkyJack Publishing and will hit UK retailers from February 17th, followed closely by a global launch across key territories in early 2011.
Based on the online social game for children, which has amassed over 35 million users worldwide, the new monthly title (RRP £2.99), will feature 52 pages of comic strips, competitions, free gifts, puzzles, secret Moshi hints and tips, character fact files and a huge amount of user generated Content.
Moshi Monsters online player base was consulted throughout the development process via the site’s online community. Each issue will also include exclusive giveaways and unique codes that unlock new content within the online universe.
“It's an unusual step launching a print based magazine to support an established online community, but we think our online audience is going to love it." said Michael Acton Smith, CEO of Mind Candy. “Much of the content and ideas for the magazine was generated by our players so it should feel very different to other kids magazines. Print definitely isn't dead."
“We’re extremely excited to be partnering with Mind Candy on this huge magazine launch,” said Matt Yeo, Managing Director of SkyJack Publishing. “The sheer amount of content in each issue of the offical Moshi Monsters Magazine is staggering, and guaranteed to keep Moshi fans entertained for weeks.”
The magazine launch will be backed by a consumer marketing campaign, which will include global TV advertising, print, online, email marketing, outdoor, sampling and PR – all intended to create one of the biggest and most successful kids’ magazines worldwide.
Pop-up shop
Moshi Monsters is also set to open its first pop-up shop at Whiteleys Shopping Centre during February half term. Activities taking place at the shop will include, monster drawing workshops with the staff from Moshi HQ, meet and greets with Mr Moshi and the monsters (Poppet and Furi), face painting and signings of the newly launched Moshi Monsters magazine.
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