Zoobles springs to life on Nickleodeon
Spin Master has announced its partnership with Nickelodeon UK to launch Zoobles across three of its channels - Nickelodeon, NickToons and Nick Jr.
To mark the occasion, Nickleodeon will be featuring a 40 second competition spot over the next three weeks. Ten viewers will have the chance to win Zoobles bumper packs (including one of everything from across the Zoobles range) and 250 runners up will win a Zoobles single pack. Online visitors to the Nickelodeon website (www.nick.co.uk) will also be directed to enter the competition via Zoobles branded banners.
Emma Eden, brand manager for Zoobles commented: “So far consumer and trade response to Zoobles has been fantastic and our tie-up with Nickelodeon can only build on this."
Zoobles are colourful balls that transform into colourful animal characters when placed on their ‘happitat’. Press their heads and they’ll blink, wink or even wag their tail. There are over 150 to collect. Meet them all at
www.zoobles.com.
- Launched just before the UK Toy Fair, The Independent reported on the 26th January that the word Zoobles saw the largest increase in retail search term hits in the UK, for the week ending January 22
- The BTHA awarded Zoobles one of the ‘Best New Toys for Girls 2011’.
- NPD EPoS showed that Zoobles was the top new property in Playset Themed Figures in January 2011.
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