Bandai confirmed as first ThunderCats licensee
Warner Bros. Consumer Products UK has announced that a further four partners have been added to the ThunderCats licensing programme bringing the total number of partners to nine.
Bandai has been confirmed as the first licensee to roll out product with its toy line scheduled to debut at UK retail just in time for Christmas 2011.
Bandai who will be launching a toy range that will include four inch basic action figures, eight inch classic collector figures, a Deluxe ThunderTank Vehicle with Figure, Deluxe Roleplay Sword, Staction PVC Figurines and high quality collectable Limited Edition Porcelain Statues.
Award winning licensee MV Sports is on-board for wheeled toys and scooters, Rubies will be producing dress up for adults and children, Character World will be producing branded bedding and Panini will be publishing the first ThunderCats magazine.
The ThunderCats licensing programme will be supported by new content in the form of an animated series that is due to hit UK TV screens in Q3 2011.
Launching exclusively on Cartoon Network in August 2011, ThunderCats will be on-air every Saturday morning until the October half term holiday when it will be available to view every weekday at 6pm and 8pm as well as Saturday morning through to Christmas. The series marks a creative collaboration between Warner. Bros. Animation (WBA) and Studio4°C — one of the most vibrant animation studios in Japan — and is a 21st century re-imagining of the iconic action-packed 1980s series.
Paul Bufton, general manager, Warner Bros. Consumer Products UK commented: "The fact that we’ve signed 9 licensing deals before the new ThunderCats TV series has even been broadcast is an great indication of our partner’s faith in the potential of the ThunderCats franchise. Whilst ThunderCats is being treated as an exciting new brand for boys, it is the only property competing in this space that also benefits from the nostalgic and powerful endorsement of parents who enjoyed ThunderCats as kids and are now thrilled to have the opportunity to share it with their own children. We’re confident that ThunderCats is on track to re-emerge as the UK’s hottest boys brand."
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