Spin Master signs new deal with CITV breakfast

ITV Breakfast has announced that Spin Master has signed up as CITV Breakfast’s 4-9 kids sponsor for the third consecutive autumn/winter period.

Running for 13 weeks across September to December, the sponsorship will cover the CITV Breakfast 4-9 blocks across the whole week. Credits will air during weekend mornings on ITV1 and CITV Channel (formerly Toonattik) and weekday mornings on CITV Channel (formerly Action Stations). Across the whole period over 900 x 10 second credits will be transmitted, promoting Spin Master brands Bakugan, Tech Deck and Air Hogs.

Dave Murphy, CITV Breakfast account manager commented: "We are obviously delighted that Spin Master have come on board as a key kids sponsor for the third year running. Not only does this show the power of sponsorship in delivering brand awareness and sales for our advertisers, but also it’s a great positive for CITV Breakfast that we are again trusted to deliver the desired results for Spin Master. We are confident that this situation will continue across autumn/winter 2011 and hopefully into 2012."
 
Stuart Picton, marketing manager at Spin Master added: "We are thrilled to be renewing the sponsorship deal with CiTV. Last year’s consumer sales on the three promoted brands were truly exceptional and given the great new product innovation in this Autumn’s range we are confident of another fantastic year. Bakugan is now in its fourth consecutive year of growth in the UK with consumer sales up 47 per cent in month of June while Air Hogs remains number one in R/C with sales up 48 per cent up on last year(NPD)."
 

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