Egmont launches Animal Cuties
Egmont has launched a new magazine package for young girls, Animal Cuties.
The magazine launches following the success of ‘All About Animal Cuties’, a one-shot from the popular ‘All About…’ magazine range.
Animal Cuties will be published monthly, with an initial print run of 65,000, and will be available at all the major retailers, including TESCO, ASDA, Morrisons, CO-OP and Sainsbury’s. The bagged magazine will be packed with animal themed content, including creature features, stickers, “purrr-fect posters”, postcards, furry puzzle fun, mini mags, gifts and competitions.
The first issue of Animal Cuties includes a set of 12 animal postcards, a six piece stationery set and pencil box for the reader. In addition, the girls will have the chance to win characters from Zhu Zhu Pets.
Debbie Cook, director of magazines, Egmont, commented: "Egmont has vast experience in creating magazines for girls of this age, so we know what works. The phenomenal success of the one-shots ‘All About Animal Cuties’ magazine means we know for certain that our unique mix of cute animals, girliness and collectability is spot on for our target audience, they love it. Animal Cuties will give girls more of what they love.”
Animal Cuties will go on sale 29 June 2011.
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