Mattel unveils new licensing portfolio

On Tuesday, at the Las Vegas Licensing International Expo, Mattel, Inc. showcased its portfolio of evergreen brands and successful properties.

Mattel unveiled new partnerships and product offerings for infants, kids, tweens and adults with global programmes for its key properties including Barbie, Hot Wheels, Fisher-Price and Monster HighTM.

Mattel also announced further partnerships including Fashion Angels, which is now expanding into the boys market by introducing Hot Wheels branded products.

Mattel has teamed up with Halfbrick Studios to bring Fruit Ninja a line of immersive games and also the introduction of new Barbie and Hot Wheels Squinkies.  

Rosa Zeegers, senior vice president, Mattel Global Consumer Products Licensing, commented: "By leveraging the global strength of our vast stable of brands, we are able to bring unique branded experiences to kids and adults alike. Our strong relationship with partners and retailers around the world allows us to leverage our scale and build local programmes that make sense market by market."
 

---

Social Links