Flair adds two more Corinthian brands
GP Flair has announced that it is to take over UK and Eire distribution rights of another two ex-Corinthian Marketing brands: Snuggle Pets and Color Me Mine. Both deals will take effect immediately.
Snuggle Pets is already established in the UK following its in 2009 and new brand extensions are in place for autumn 2011 including Pillow Chums, Friendly Puppy and the Storytime Bear.
Color Me Mine was to be launched by Corinthian this autumn and will now join Flair’s line up of creative sets that has established as a major player in the Arts and Crafts sector.
Speaking of the agreements, Simon Hedge, Flair’s commercial director, commented: “We are delighted to add these brands to the Flair portfolio. Snuggle Pets will take us even more firmly into the plush sector with a property that already has a recognised fan base. Corinthian did a great job at launching this rapidly developing brand and we aim to continue their good work, so ensuring Snuggle Pets takes up position as one of the market leading brands.
“The Color Me Mine brand is another inspirational brand.” Hedge continued. “This new range of girls’ accessories can be coloured and decorated to make them truly unique to the user, and will sit well with our existing properties. We believe that Color Me Mine has a great future as part of our creative play division.”
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