Mattell launches Hot Wheels into history
The iconic Indianapolis 500 race in the US was the scene for a larger than life Hot Wheels event at the weekend.
Team Hot Wheels‚ Yellow Driver, Tanner Foust, successfully landed a ramp-to-ramp distance jump of 332 feet. Foust, a three-time X Games gold medalist and professional stunt driver smashed the previous world record by an impressive 31 feet at the 100th anniversary of the Indianapolis 500.
"Fans witnessed not only a record-breaking jump today, but also an incredible childhood fantasy come to life which engaged multiple generations," said Simon Waldron, vice president of marketing for Hot Wheels. "Hot Wheels has a deep and rich history in racing that spans over 40 years and there was no better global stage than the Indy 500 to create this once-in-a-lifetime experience."
Spectators at the Indy 500 watched as life size Hot Wheel race car sped down a 90 ft ramp, suspended on an enormous 10-story high 'door' (100 feet tall) and flew across the infield of the Indianapolis Motor Speedway. The jump brought to life the iconic Hot Wheels V-Drop track set boys have played with on their bedroom doors for years. Footage of the jump is available on
www.youtube.com/hotwheels
"As a kid playing with Hot Wheels I could only dream of experiencing something as outrageous as a life-sized V-Drop track set and today it became reality," said Foust.
Foust is a professional stunt driver and also an on-air host for Top Gear USA. His professional stunt driving credits include Fast and Furious: Tokyo Drift, Dukes of Hazzard, Bourne Ultimatum, Iron Man 2, and the remake of Red Dawn.
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