Nic Aldridge joins GP Flair

Nic Aldridge has joined the marketing team at GP Flair with immediate effect, taking up the position of senior marketing manager.

Nick will have specific responsibilities for the boys' categories. Peter Brown CEO commented: "After an extensive industry search, I am pleased to welcome Nic Aldridge to the team. This was an incredibly important role to fill having increased the boys’ portfolio considerably this year and with exciting projects such as Monsuno ahead of us. In Nic, I believe we have found exactly the right candidate for the task ahead.

“Nic’s heavyweight experience in the boys’ category will be of major benefit to GP Flair," continued Peter Brown. "His expertise will be invaluable as we continue to build our boys’ division into a business which will soon match the success we currently enjoy in the all-important girls category."

Aldridge joins Flair from Vivid with a wealth of experience and marketing skills in the boys sector behind him, having previously handled brands such as Toy Story, WWE, Pirates of the Caribbean and Teenage Mutant Hero Turtles. 

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