Video: New Disney Appmate in action
First toy to allow kids to use apple ipad as virtual play mat
In an industry first, Disney have introduced Disney AppMATesTM Mobile
Application Toys, a new toy line that comes to life digitally when used
with an Apple iPad by allowing kids to use the tablet’s screen as a
virtual play mat.
Developed by Disney, featuring patent-pending technology, the Appmates toy line features miniature Disney•Pixar Cars 2 vehicles with sensors on the base of each toy that are recognised as a unique footprint by an app with no cable or Bluetooth connection required. Simply download the free Cars 2 Appmates app from the iTunes app store, place your favourite Appmates toy character on the screen and play.
“We have cracked the technology code in changing the way kids play with their toys,” said Sunny Lauridsen, director of digital toys for DCP. “Kids will always use toys to play out their favourite Disney stories, but Disney Appmates now allows them to include technology which has become a way of life for them through a beautifully rich app.”
The magic begins when kids place their vehicle on the iPad and begin to explore the world of Cars. Available for download in early to mid-October, Cars 2 Appmates app is a free app created by Disney exclusively for use with Appmates toys. By guiding the Appmates vehicle on the screen, the iPad becomes a virtual play mat where kids can experience the world of Radiator Springs.
“We believe iPad is becoming a critical canvas for the next generation of storytelling, and with Appmates we’re bringing Disney characters to life in a way never previously imagined,” said Bart Decrem, general manager of Disney Mobile.
Created in collaboration with Spin Master, Disney Appmates toys launch in the UK from 3rd October. They will be available from Apple Store, Apple Store online, selected Disney Stores and DisneyStore.co.uk as vehicle two-packs featuring characters including Lightning McQueen, Tow Mater, Finn McMissile and Holley Shiftwell, and a vehicle single pack with Lightning McQueen. Two additional characters — Francesco Bernoulli and Shu Todoroki — will be available through Apple Store and Apple Store online.
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