Why exhibitors love Toy Fair
London Toy Fair may have sold out, but there is a waiting list - two exhibitors reveal why it is so crucial to their business
Everyone is excitedly anticipating London Toy Fair, so kuch so that the Fair has sold out - but if you are keen to attend as an exhibitor consider joining the waiting list.
Two of the exhibitors exclusively reveal why Toy Fair is the most important fair for them and their business.
Melanie Thomas, Director, first time exhibitor Melrose Kids (distributor of Brainy Baby products and Strider PREbike): ³Toy Fair is unquestionable the sales opportunity of the New Year. With thousands of visitors coming through the doors, we are delighted to be able to have the opportunity to show case our new product range to the toy industry in the UK.²
Ross Ainsworth, Managing Director, Interplay, which is returning with a bigger stand for 2012: ³Our myStyle collection has been received really well at retail in 2011; and with range extensions for 2012, extra space at Toy
Fair will enable us to show them at their best.²
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