KISS toys set to rock retail in 2015

by TnP Staff
Published: 16 July 2014, 12:39
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K’NEX Brands leads raft of companies signed for new KISS toys and collectables

Following Licensing Expo 2014, merchandising and rights management company, Epic Rights, representing the merchandising interests of legendary rock band KISS, has secured its first raft of licensing agreements with Bif Bang Pow!, Figures Toy Company and K’NEX Brands for the development of new toy lines for the iconic brand.

“There continues to be an incredible demand for anything KISS, as evidenced by the quality and quantity of licensing partners that the band and the brand attract, and we look forward to working with Bif Bang Pow!, Figures Toy and K’NEX to bring all new product to consumers,” said Boylan-Riddles in announcing the latest round of licensing partners for the timeless and eternally popular band. “KISS’ loyal, passionate fans are a marketing fantasy come true, introducing younger generations to the indelible music and celebrated antics of one of the most popular bands of all time, continuing to grow the KISS consumer base and fuel demand for all things KISS.”

Among the companies developing innovative toy lines around the fabled band’s brand are:

· K’NEX Brands has developed KISS buildable figures (pictured) that provide consumers with the ability to build their own Demon, Starchild, Spaceman and Catman, including costumes, musical instruments and a stage to display the completed KISS band members. K’NEX has also produced a KISS Rock Stage Big Rig Building Set which provides consumers with everything they’ll need to take their KISS figures on tour, including two roadie figures and more than 300 pieces to create the ultimate KISS concert stage.

· Bif Bang Pow! will create the first-ever 3 ¾-inch scale KISS action figures. Bif Bang Pow! will also produce KISS stationery products, nesting dolls and other products as part of its special KISS collectibles line, slated for release in early 2015.

· Figures Toy Company is introducing KISS action figures reminiscent of the classic figures first released in 1977-78 by the Mego Toy Company. The figures, each with rooted hair, cloth clothing and 16 points of articulation, will be available in 18-inch, re-released in 12-inch models and, for the first time, will be available in 8-inch figures, too. The Figures Toy Company KISS figures are anticipated to be on shelves in 1Q 2015.

“K’NEX is known for both its innovation and for inspiring creativity in kids around the world,” said Michael Araten, President and CEO of K’NEX and The Rodon Group. “We are very excited to be introducing the next generation of KISS fans to the wonder and excitement of building their own rock band and the magical environment of the KISS concert stage. It’s an excellent representation of what loyal KISS fans and our steadfast builders expect and new consumers want—amazing value, interactivity, and building fun!”