Cartoonito heads to Virgin
Virgin Media has partnered with Turner Broadcasting to make available
the Cartoonito channel available to its 3.7 million digital TV
customers for the first time.
As part of the expanded line-up of content, Virgin Media has also
secured the rights to bring a range of Turner Broadcasting content
available to its customers, both online and through mobiles.
Cartoonito is home to popular pre-school shows such as Fireman Sam, the
Care Bears and Hi-5 and will be included in the line-up of channels
available to customers on Virgin Media ‘L’ or ‘XL’ TV pack from April.
It joins the raft of Turner Broadcasting channels already available on
Virgin Media including kids’ channels Cartoon Network, Boomerang and CN
Too, international news channel CNN, and classic film channel TCM
(Turner Classic Movies).
The Turner Broadcasting on demand offering will also ramp up with
shows such as Go And… and Cartoonito Karaoke from Cartoonito which join
Cartoon Network and Boomerang shows on demand for kids to watch at any
time.
Virgin Media has also secured rights to bring Turner Broadcasting
content to customers online or through mobiles. The online elements
include a range of TV on demand including shows such as Cartoon
Network’s Ben 10 and Boomerang’s Scooby Doo, as well as new content
from Cartoonito. The deal also means Virgin Media will be able to bring
customers mobile versions of popular shows from Cartoon Network and
Boomerang, as well as simulcast news from CNN.
Cindy Rose, executive director of digital entertainment at Virgin Media
said: “With the addition of Cartoonito and a huge range of TV on demand
content, families are going to be spoilt for choice on Virgin Media.
Kids already have access to some of the best shows on demand and our
expanded line up from Turner Broadcasting will let kids enjoy their
favourite shows at any time of the day, morning or evening. In
addition, our new deal with Turner Broadcasting will provide a huge
boost to our three screen strategy as we develop an innovative new way
for our customers to enjoy content. With the most compelling TV service
in the UK, families will be able enjoy premium entertainment at home,
online, or on the move.”
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