ATB Games score big time

Major ad campaign for football board game

ATB Games Ltd is to promote its new board game Socceristic at Premiership and Championship football grounds around England, Wales and Scotland. From February to May and again from August to December it will invest £500,000 in an advertising campaign featuring executions on perimeter boards, TV screens around the grounds, 6-sheet posters and A3 washroom posters.
 
The campaign has been planned and bought by the sports media company Sports Revolution and will include banner ads on several football fan websites such as www.footballfancast.com.
 
Simon Hesketh, Marketing Director of ATB Games said ”This is a very exciting campaign following the very good response Socceristic has received from bodies within football such as the Professional Footballers’ Association, retail buyers and board game players.”

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