Disney unveils new junior toy line
Sharon Osbourne and David Arquette attend to launch new Disney toy line at New York Toy Fair
The range will feature more than 130 toys inspired by Jake and the Never Land Pirates, Mickey Mouse Clubhouse and Minnie’s Bow-Toons.
Mickey Mouse and Minnie Mouse were joined by special guests Sharon Osbourne and David Arquette, voices of Mama Hook and Skully on Jake and the Never Land Pirates, to treat the toy and entertainment industry audience to a light-hearted talent show previewing new toys and upcoming content inspired by Jake and the Never Land Pirates, Mickey Mouse Clubhouse and Minnie’s Bow-Toons.
The new Disney Junior toy line includes figures, feature plush and play sets from Fisher-Price; electronic learning toys from VTech; ride-ons from Kiddieland; and dress-up from Rubies; amongst many other toy and lifestyle products.
Popularity for the breakout hit series Jake and the Never Land Pirates has created a pent-up demand for the series’ first toy line. While Mickey Mouse proves once again that he offers versatile appeal to a new generation of fans with both farm and dance-themed toys. And Minnie Mouse, the leading lady of Disney Junior, gives girls new ways to play with fashion, kitchen and travel-themed play sets and role play.
“Disney Junior has proven to be a favorite with pre-schoolers and their parents; consumer response has been so strong that it has generated tremendous demand for products and resulted in our most robust Disney preschool toy line ever,” says J.D. Edwards, senior vice president, media networks licensing for Disney Consumer Products.
Osbourne and Arquette were each presented with custom-made toys inspired by their characters while guests enjoyed a sneak preview of Jake and the Never Land Pirates: Peter Pan Returns, a primetime special premiering this spring on Disney Junior. In this highly anticipated episode, Peter Pan makes his first-ever appearance on the series, returning to Pirate Island to enlist Jake, Izzy, Cubby and Skully in finding his lost shadow.
Key toys from the new Disney Junior toy line include: Jake and the Never Land Pirates, Jake’s Pirate Ship Bucky, Mickey Mouse Clubhouse, Mickey’s Farm Play Set, Master Moves Mickey M3, Minnie's Bow-Toons and Minnie’s Kitchen.
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