Hasbro FurReal turns 10!

Plush electronic toy celebrates a decade of being a girls' favourite

Hasbro's super-successful FurReal celebrates ten years of bringing the animal kingdom to life with realistic plush electronic toys that provide nurturing animal experiences.

The lovable toy debuted in 2002 and has since expanded the range. And this year, the FurReal Friends brand continues to deliver pet-play in every way as it builds its impressive product line up with the introduction of the Baby Butterscotch, My Magical Show Pony pet and the introduction of the
Dizzy Dancers line of twirling, spinning pets!

"Since its inception ten years ago, the FurReal Friends brand has been synonymous with innovative animatronic pet play. The FurReal Friends products have remained popular with kids due to the realistic animal experience each pet provides," says Jerry Perez, Senior Vice President and Global Brand Leader, Hasbro Girls. "The brand began with a lifelike cat ten years ago and has now grown into a global phenomenon with more than 260 breeds of animals and 61 million pets sold in 74 countries  since 2004. From collectable Snuggimals pets to realistic bunnies, lion  cubs and dogs, the FurReal Friends brand offers a pet to fit every kid's personality."

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