Hasbro to make Zynga toys

Hasbro licensed to make games and toys based on Zynga video games

Hasbro Inc, the iconic American toy company, and social game company Zynga Inc are joining forces to develop toys and games based on Zynga games such as FarmVille.

Hasbro will pay for the licence to make products based on Zynga's games including CityVille and Mafia Wars, which are popular on social media website Facebook.

The deal also will allow both companies to develop merchandise featuring Hasbro and Zynga brands. The first products should be available this Autumn.

There are more than 227 million active monthly players of Zynga's games online.

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