Kiddiewinkles make their fair debut
The name behind the UK’s first dual themed playhouse will be exhibiting at this year’s Spring
Fair International for the first time!
The event, held annually from the 5th-9th February at the NEC in
Birmingham, plays host to over 3,000 exhibitors who will be unveiling
over 300,000 new products.
Kiddiewinkles™ are one of those 3,000 exhibitors excited to be unveiling a host of innovative products to the trade and are confident that there is something for everyone with their new range.
First to market back in 2010 with the dual themed playhouse - which proved to be an enormous success for the brand - the company have taken this concept one step further with the launch of a totally reversible playhouse. This inventive design will feature a door on the front and the back so the playhouses can be enjoyed either way round, offering a variety of role play ideas for children.
To be officially unveiled at the Spring Fair as the new Kiddiewinkles™ Gingerbread Cottage this delightful and reversible playhouse can be enjoyed as a gingerbread cottage on three sides and then turned around to be an enticing sweet shop on the other, complete with its own door! Not content with unveiling just one new style, Kiddiewinkles™ will also be showcasing another new girl’s playhouse design.
So that the boys aren’t left out, the brand will also be introducing their new and original Wigwam designs to compliment the company’s unisex range of playhouses, including the popular Fire Engine playhouse that was launched in November last year.
Debbie Hulme, Managing Director of Kiddiewinkles™ said: “We have been hard at work now for at least six months preparing for this brand expansion and the Spring Fair is a perfect platform for us to do this. We believe we are adding something original and exciting to the playhouse market and this show gives us the opportunity to unveil our new designs to the trade, who are our most valued critics. Feedback from them is invaluable as it helps us to evolve our brand.
“At Kiddiewinkles™ our values are all about creating a world of make believe for children and ‘firing up’ their imaginations. We are 100% confident they won’t be disappointed with the latest additions!”
As an incentive, Kiddiewinkles™ will be offering a 10% discount on all orders placed at the show and a huge 50% off display stock (one per store). An opportunity not to be missed!
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