Leading distributor to sell BRIO
Schylling Associates Inc. starts to sell the Swedish classic quality toys
The Swedish toy maker BRIO has signed a partnership agreement with Schylling Associates Inc. Schylling is recognized internationally as a leading distributor of Classic, quality toys. The agreement will mean BRIO toys will now be available at specialty retailers throughout the USA and Canada.
The BRIO range fits in snugly with Schylling’s own collection of classic toys. The BRIO addition will mean a better choice of classic toys with lasting value for North American consumers. The toys will be available from both toy stores and the internet.
“We are very pleased about this development and believe there is great potential in the US and Canadian markets. Schylling is the perfect partner for us, being firmly established in this specialized retail trade,” said Thomas Karlsson, Export Director, BRIO AB. “We will now have more opportunity to meet the universal demand for our products.”
BRIO returned to the Northern American market in 2011, after some years of absence. The product range is a strong one, and owing to the new agreement with Schylling, BRIO now has a good chance of expanding in both the USA and Canada.
“We are proud to be representing such a classic and well-established brand as BRIO. Their beautiful and expertly crafted products will perfectly complement our classic toy range,” said Dave Schylling, Chief Executive, Schylling Associates Inc. “Our cooperation starts on the February 12th, at the New York Toy Fair 2012. Schylling customers will be able to place their first orders for BRIO toys at the fair and deliveries will take place during the summer 2012.”
Social Links