Overseas News: Little Battler's Experience to hit America and Europe
Little Battler's Experience, a run-away broadcast and product hit in Japan signs Namco Bandai as master toy company
Dentsu Entertainment USA, Inc. and Namco Bandai announced today a multi-territory partnership for the master toy licence covering distribution of toys throughout the Americas. Namco Bandai has also signed a separate master toy licence agreement with TV TOKYO for European territories.
The animated television series and franchise based on miniature customisable robots – is a major hit show in Japan airing on TV TOKYO. There are over 44 episodes aired in a prime time programming block, with more to follow.
As the Japanese programme continues to explode in popularity, it is now being adapted by Dentsu Entertainment USA throughout the Americas. Bandai’s toy products for the Americas have an anticipated debut date of fall 2013. In European territories, Bandai and TV TOKYO plan for broadcast and toy launches with a similar timeframe.
“With an exciting storyline and an organic transition from the TV screen to mass market toy products, we are confident that the LBX series and toys will appeal broadly in all markets worldwide. LBX is all about customisable battling robots, and Bandai has a great reputation for innovation and for producing inspiring, high-quality toy robots. We view this as a great alliance,” says Mr. Yuma Sakata, President and Chief Executive Officer, Dentsu Entertainment USA.
Mr. Masayuki Matsuo, chairman and chief executive officer, Bandai America says: “The LBX robots that appear in the series fit in the palm of your hand, which offers so many creative play possibilities. We look forward to working closely with Dentsu Entertainment USA and TV TOKYO to introduce LBX to the world outside of Asia. We know kids are going to love this TV series and these toys!”
Bandai America will develop an all-new line of toys for mass distribution based on the adapted LBX animated series, currently being developed by Dentsu Entertainment USA and TV TOKYO for their respective territories. The line will include figures, role-play, vehicles and action model kits.
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