Monster figures for Moshi mag

43% growth in circulation figures in six months

Mind Candy and SkyJack Publishing are celebrating new ABC figures that reveal Moshi Monsters Magazine has smashed its first recorded circulation figures and continues to be the best selling children’s title in the UK.

The figures reveal a 43% growth in circulation to 162,838. The magazine also ranks at number 38 in the ABC Top 100 Magazines - Newstrade and Single Copy Sales (UK/ROI), ahead of Inside Soap, The Spectator, Elle UK and Vogue.  

At the last ABC count in August 2011, the magazine - which launched in February 2011 – recorded a circulation of 113,748, eclipsing its rivals and ranking at 70 within the top 100.The figures* highlight Moshi Monsters as a prime example of a digital brand breaking into the print world with resounding success. December’s Christmas edition was the best-selling issue to date with 189,618 magazines sold in the UK.

The magazine is being rolled out internationally with the ambition of making it the biggest selling kids magazine in the world. 

Emma Munro Smith, Co-Editor of Moshi Monsters Magazine comments: “We are over the moon to be the best selling children’s title in the UK on our first birthday – it’s so exciting to see the magazine perform so well in such a challenging market. We are constantly receiving feedback from our fans so the pressure’s on to keep up the fun and good work!” * (Source ABC - Consumer Magazines Report December 2011, released 16 February 2012)

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