Moose Toys appoints The Licensing Shop Inc.
The Licensing Shop Inc. will act as Moose's exclusive merchandising and licensing agent for hit new product line The Trash Pack in the US and Canada
The Trash Pack launched to immediate success in 2011 selling four million units in less than four months. They are projected to sell over 100 million units in 2012. Toys "R" Us’ Vice President and General Merchandise Manager Richard Barry told CNBC: “The Trash Pack was the #1 toy in the boys’ collectable category.”
The Trash Pack are squishy, collectable mini figures based on unappetising items you might find in your own trash bin. Kids can collect all the Trashie characters such as Mouldy Milk, Rancid Roach and Putrid Pizza.
“We are thrilled to be working with The Licensing Shop,” adds Paul Solomon, Director of Moose Toys. “We have been inundated with calls from potential licensees wanting to be part of growing The Trash Pack phenomenon, and we know that The Licensing Shop can strategically develop the licensing programme for a 2012 launch.”
The Licensing Shop’s President Steve Fowler comments: “We have hit the ground running and are honoured to be selected to represent this fun toy brand. Moose Toys are renowned for their creativity and we have been very impressed with their commitment and support towards building a comprehensive licensing program for The Trash Pack.”
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