New toy range in the Treasure Trove stable

Treasure Trove forges a global alliance of leading horse brands  

Treasure Trove sealed the launch of the new Treasure Trove HorseWorld new category at Hong Kong toy fair last week.

Annabel Levaux, owner of Julip Horses and now also Brand Manager for Treasure Trove HorseWorld, was photographed in the HK Shangri-la hotel forging a global alliance with Amy Pennington, owner of Paradise Horses.

Paradise Horses is to launch Julip at the New York toy fair which is expected to do a storm in the North American market as the quintessential English classic/heritage horse brand. Treasure Trove HorseWorld is to handle both brands in the UK and Europe, and later other territories.
 
Liz Nield Business Director of Treasure Trove said ‘this is a formidable alliance of two great horse brands. Treasure Trove is keen to provide the market with pose-able horses for children to play with and that have real play value. The market also nowadays and particularly in these current market conditions, needs real value for money. We are excited to launch Treasure HorseWorld at Olympia Toy Fair’.
 

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