New member joins Genius team
Genius Brands International Names Denise Kovac Marketing Director and Head of new Direct Response Division
Genius Brands International, Inc, developer and marketer of entertainment products including the award-winning Baby Genius® line of music and education-based products and characters, today announced the appointment of Denise Kovac as Marketing Director.
A recognized leader in the direct response industry, Kovac joins Genius Brands with more than 25 years of consumer product experience including product development, brand development and award-winning marketing in the $300 billion dollar direct response market.
Kovac will immediately take the reins of the Company’s new Direct Response Division and launch the first direct response marketing campaign for our Baby Genius DVDs and CDs. The worldwide campaign will launch in the U.S. in Q1 2012 with the airing of one and two-minute television commercials on national cable channels and broadcast television stations throughout the country. The campaign will coincide with the launch of a new Baby Genius® website created to facilitate quick fulfillment of orders generated by the TV spots for a broad collection of Baby Genius® DVDs, CDs, books and toys.
In addition to supporting sales of DVDs and CDs, the entire campaign will build awareness for the Baby Genius brand in anticipation of the fall 2012 launch of a new line of Baby Genius musical and early learning toys from JAKKS Pacific’s Tollytots division.
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