News from across the pond: Jakks and Songify are in tune
Jakks signs licence with top app
U.S. toymaker JAKKS Pacific has signed a licence agreement with Khush, a leading developer of intelligent music applications, to create a new product inspired by the best-selling “Songify” app.
Songify was launched in the summer of 2011 as the first mobile app that turns speech into music instantly. JAKKS Pacific will turn the app into a toy line later this year.
“With Songify, we are taking a successful app and turning it into a tangible product that we believe kids and adults alike will have a lot of fun spending countless hours creating music and sharing their recordings with family and friends.”
“Partnering with Songify aligns with our strategy of combining technology with entertainment and creating the hottest consumer products that target how kids today interact with smart phones and tablets,” says Michael Bernstein, Senior Vice President of Marketing, JAKKS Pacific, Inc. “With Songify, we are taking a successful app and turning it into a tangible product that we believe kids and adults alike will have a lot of fun spending countless hours creating music and sharing their recordings with family and friends.”
“The success of the Songify iPhone app has shown that people everywhere have an innate desire to turn moments of everyday life into song,” says Prerna Gupta, Chief Executive Officer of Khush, Inc. “We are thrilled to be taking this unique technology into the toy aisle with the Songify device and hope it will allow more people to experience the joys of ‘Songification.’”
JAKKS Pacific debuted its “Songify” toy at the American International Toy Fair in New York this week.
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