Rubbing shoulders with Bridge Direct
Golden Bear expands portfolio with two further new brands
Golden Bear is delighted to announce a further expansion of its portfolio with two new brands in time for Toy Fair.
Having been granted the distribution rights from The Bridge Direct™ for its Shoulder Buddies™ and Waverly and the Magic Seashells™ product lines, the agreement between The Bridge Direct™ and Golden Bear covers sales in the UK and Eire which will take immediate effect.
Commenting, Christine Nicholls, Golden Bear's Marketing & Product Development Director, said: “We are excited to be adding these two brands from The Bridge Direct™ to our line up for Toy Fair. Shoulder Buddies™ is a quirky collectable range that is perfect for the playground and has already proved itself with kids in the US, whilst Waverly and the Magic Seashells™ encompasses many girls play patterns and has all the elements of a true break out toy line. These brands will add a new aspect to our portfolio and form a major part of the forward plans for the company in 2012 and beyond.”
Jay Foreman, President and CEO of The Bridge Direct™ further commented: “We are looking forward to partnering with Golden Bear in the launch of these new product lines in the UK and Ireland. Both brands represent a great opportunity for retailers who will be able to offer fun and affordable toys to the consumer. What’s more, Golden Bear’s robust marketing strategy which includes a strong TV plan will ensure the launch comes with plenty of brand awareness.”
The Waverly and the Magic Seashells™ and Shoulder Buddies™ collections can be viewed on the Golden Bear Stand at Toy Fair with Shoulder Buddies™ launching in April and Waverly and the Magic Seashells™ in July.
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