Moomin: the name on everyone’s lips!
Moomin brings outs its very own glossy lip balm!
The glossy lip balm tin is round and measures 45mm in diameter and will be
available in a wide choice of colours and designs featuring much-loved
characters from the Moomin family and their friends.
The core market for the Moomin lip balm will range from tween and teen girls. However, the women’s market as a whole is certain to welcome these products which are not only desirable in their own right but a charming reminder of characters that many consumers will remember fondly from their childhood.
Find the Three Daughters will show the balm at Spring Fair in February and will launch soon after through high-end gift and specialist shops as well as a number of general retailers.
The Moomins have been stars of books, cartoon strips, stage and screen for over half a century. Caroline Mickler Ltd’s strategy for the Moomin brand has brought a wide range of licensed product, including cards, books, toys, apparel, accessories, tableware and an award-winning range of fashion bags, to a vast consumer audience but in particular two target markets for whom the lovable, carefree trolls have a massive and enduring appeal: children and young adult women.
Jo Willis, Senior Sales Account Manager, Find the Three Daughters, says: “This is a much-loved brand with a strong recognition factor and enduring appeal that are ideal for the attractive design-led look and feel that inspires all our products. We feel that Moomin is going to be a strong brand in our portfolio — and in fact our enthusiasm for the Moomin brand has already been reflected in a very positive response from our own customers.”
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